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Controls website design and creation. Plans, designs, develops, tests, edits, maintains, and documents look and flow of websites. Interviews clients to help them clarify their goals for establishing a website. Designs or supervises design of digitized images, banners, bullets, charts, image maps and other graphics to enhance appearance of site. Applies knowledge of programming techniques and computer internet systems. Typically requires a four-year college degree in field of specialty; however, some companies may accept equivalent education and experience combined.: Educates clients about the similarities and differences between Internet communication and other forms of marketing and public relations efforts. Custom tailors a plan for a proposed site using combination of graphic and written material, and modifies proposal as necessary until client is satisfied. Writes, or edits and formats, copy to present clients' message effectively. Develops video and audio enhancements if desired by client. Works with clients to select a domain name and registers the chosen name. Carries out functions of an Internet service provider (ISP) to reduce amount of technical expertise needed or trains personnel to operate and update site on an independent basis. Provides marketing and promotion services. Updates and expands information on website to attract repeat users. Meets on a regular basis to evaluate and modify site as it seems appropriate. Typical background requirements include knowledge in the field of computer science along with advanced knowledge of various web-enabling computer languages. Converts project specifications into sequence of detailed instructions and logical steps for coding into language that can be processed by computer, applying knowledge of computer programming techniques and computer languages. Applies knowledge of database design standards and database management. Enters program codes into computer system. Enters commands into computer to run and test programs. Determines if project requires creating a series of new programs or modifying existing programs that access data stored in databases. Observes display screen to detect syntax or logic errors during program test, or uses diagnostic software to detect errors. Replaces, deletes, or modifies codes to correct errors. Analyzes, reviews, and alters program to increase operating efficiency or adapt to new requirements. Writes documentation to describe program development, logic, coding, and corrections. Writes manual to describe installation and operating procedures. Assists in solving operating problems with site. Reads manuals, periodicals, and technical reports to learn ways to develop programs that meet client's site requirements.

Web Architect

Designs information architecture and user interface for websites and web applications. Documents the scope and functional flow of websites and applications. : Analyzes, develops, enhances, codes, tests, documents, and implements system modifications. Performs component and framework specification and design. Leads the development and implementation of Internet and intranet applications on one or more platforms. Leads efforts to improve performance and stability of current platforms. Manages full life cycle website development, including acquiring and writing specifications, configuring web server (when required), maintaining website DNS records, maintaining website development schedule, coding, maintenance, and troubleshooting. Maintains shopping cart, including security, backup/recovery, and troubleshooting. Provides system quality assurance and consistency with installation and security policies and standards. Ensures best practices in coding. Researches and tracks new web technologies. Advises management of issues pertaining to website development or implementation. Trains other team members as needed.

Web Content Administrator

Composes and develops written and graphical content for website to provide information on products and services or entertainment to site visitors. Manages content of website by gathering information and integrating data from other departments. Develops user interface and design standards, including improvement of features, to attract visitors to the website. This position is less technical than Webmaster or Web Developer because of lesser knowledge and responsibilities for site programming code. This job typically requires a degree in journalism, marketing, graphic design, or a related field.: Monitors trends and activities on World Wide Web to develop guidelines to increase presence and improve design and usability. Works closely with other departments, such as marketing and engineering, to ensure that site content is accurate. May create links to other websites.

Web Administrator

Monitors daily operation and administration of internal or external websites, ensuring system is available for internet traffic. Resolves any encountered problems. Responsible for evaluating, developing, and maintaining, along with usage of, file servers and related systems. Manages security, system performance, and system backup. Requires knowledge of operating systems and server software. Usual requirement is a four-year college degree in field of specialty; however, some organizations may accept equivalent education and experience combined.: Reads technical manuals and brochures to determine equipment that meets establishment requirements. Enters diagnostic commands into computer to determine nature of problem, and reads codes on screen to diagnose problem. Enters operating commands into computer to restart program. Records number of daily data communications transactions, number of problems, logs and other statistics. Develops and writes procedures for installation, use, and solving problems of communications hardware and software. May assist in presenting to management recommendations related to purchasing and installing hardware, software, and telecommunications equipment. May establish and implement policies, procedures, and standards and ensures their conformance with information systems and company's objectives. May oversee or assist in installation of communications hardware. May perform minor equipment repairs or troubleshoot as needed.

Web Content Specialist

Creates, develops, acquires, delivers, and maintains quality and consistent content for websites based on management priorities, policy directives, and goals. Designs and creates Internet applications, enhancements, and modifications to the website. Monitors web usage and provides statistics for management reporting. Ensures the website design and content meets the organization standards.: Writes and edits web content that can be read by search engines and online audiences. Optimizes web content using required style guides and graphic standards. Reviews website regularly to ensure content accuracy, timeliness, and relevance. Tests website accessibility and functionality from various environments. Manages links and cross-promotions with other sites. Anticipates emerging trends, technologies, needs, and potentialities as they pertain to the organization.

Web Creative Director

Heads the overall quality, innovation, and creative vision of an organization or client's website. Leads a group of designers in developing and executing unique organization or client website designs, new product designs, e-mail marketing designs, and internal marketing projects. Designs web interfaces using techniques based on usability theory, navigational structure, and concepts related to creating visual flow. : Provides direction and leadership to freelance resources where appropriate. Manages the look and functionality of the website. Integrates business requirements into design strategies, interaction, and visual solutions or designs based on marketing objectives and strategic rationale. Consults with other senior team members to produce design projects, internal marketing campaigns, and identify new innovations and opportunities in the online e-commerce and marketing industry. Directs the collaborative efforts of a group of creative professionals. Supervises, reviews, mentors, and critiques the work of writers and designers, organizing and directing workflow of the team. Advocates needs of the team to other groups. Develops solid client relations, plans leading-edge online strategies, and communicates and justifies concepts. Designs and maintains website and web-based communications using techniques based on usability theory, navigational structure, and concepts related to creating visual flow resulting in a powerful integrated experience. Contributes to the innovative development of products and services that are cutting edge in the industry. Writes and proofs copy for strength and consistency of product or service. Fosters an environment of professional growth. Mentors, guides, and provides support to members of the design team and inspires them to exceed expectations.

Web Production Assistant

Assists Website Production Manager or Webmaster with daily web production, project prioritization, and scheduling to keep organization or client websites up-to-date. Assists with maintenance of major, high-traffic publication websites. : Provides documentation and archiving for projects including schedules, budgets, detailed specifications, and search engine optimization. Works with internal or external clients to resolve technical issues. Assists in entering and managing the website's content, primarily text and digital images. Selects, optimizes, and prepares digital images for the Web. Coordinates with necessary groups and departments to ensure that content workflow is efficient and productive. Provides input and recommendations on developing interactive projects. Manages small projects.

Web Associate Editor

Assists Web Editors with developing, coordinating, editing, and maintaining assigned content on organization or client websites. Communicates web standards and guidelines, content processes, and strategic direction of the website to necessary staff. Ensures that content meets organization's or client's needs. : Confirms project specifications and troubleshoots encountered problems to ensure timely delivery of finished product. Monitors compliance with corporate guidelines. Reviews written submissions for formatting, layout, design, and specification requirements. Serves as backup for other Web Editors. Maintains familiarity with other web applications and new online technologies. Provides advice and counsel on communications, web writing, copy editing, and technical matters.

Web Technical Producer

Designs, manages, and implements interactive projects, working closely with clients and vendors to manage projects from definition through launch. Maintains and enhances the web user interface as directed by management while ensuring adherence to IT standards and procedures.: Manages interactive projects such as website enhancements and interactive marketing initiates. Develops specs, writes RFPs for vendors, and develops project schedules. Performs updates on web pages and creates mock-ups and designs for web pages, e-mail templates, banners, etc., using current industry best practices. Works with web developers and department staff to facilitate fixes of website bugs. Runs reports on website traffic and activity.

Web Copy Editor

Edits and proofreads a high volume of web content and/or proposed web content. Interacts with all website-related team members including fellow Editors, Writers, and Designers. : Reads a variety of content, graphical and multimedia displays, and communications, proofreading for errors in spelling, punctuation, grammar, and syntax. Ensures communications abide by organization or customer editorial style standards. Rewrites copy as necessary to clarify meaning and improve structure. Corrects or marks all errors using required editing procedures. Works closely with other Editors, Writers, Designers, and possibly Account Managers to ensure communications meet organization or client expectations.

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