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Top Marketing Officer

Plans, develops, and establishes policies and objectives of marketing in accordance with objectives of organization. Oversees marketing activities in accordance with policies, principles, and procedures. Requires a degree in business administration or marketing. Typically reports to the Top Marketing and Sales Officer.: Confers with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. Recommends changes in philosophy and policy to serve the best interest of the organization. Estimates market values and conditions. Investigates market conditions and facilities to determine time, place, and type of sales. Prepares advertising material and selects media for its release. Determines method of display and sets prices of items to be sold in conformity with value and market. Directs sales aids, advertising, promotional programs, and field services. Directs preparation of reports. Plans and maintains budget.

Marketing Media Director

Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Employee Training Director

Develops the development and administration of organization training programs. Develops training objectives, strategies, policies, and programs. Directs the implementation of policies and procedures related to various training and educational programs for the employees of an organization. Directs and mentors staff of trainers. Typically reports to a Top Officer and has manager level reporting to this position.: Investigates and evaluates a variety of in-house and outside training and educational programs. Conducts needs evaluation and designs curricula and courses to meet those needs. Liaises with management to ensure training and educational programs achieve corporate goals. Directs analysis and design of materials and programs and suggests enhancements. Ensures all new clerical and supervisory employees complete orientation/general instructional sessions. Prepares reports for management. Prepares and approves budgets and travel plans. May direct management trainee program.

Health Plan Marketing Services Director

Develops and implements an effective marketing plan. Manages the marketing services staff and implements strategies relative to the development and management of an effective marketing plan. Typically requires a bachelor's degree with seven years of client services or marketing experience.: Designs and implements programs to maintain positive relationships between the health plan, physicians, providers, and practice managers. Develops marketing materials and communications for employers and plan members. Maintains awareness of the competitive environment and develops appropriate product and sales strategies. Works with Account Executives to service client groups and assists in the development and management of strategic accounts. Oversees hiring, developing, and managing a qualified staff concerned with the maintenance and expansion of client relationships within the health plan. Oversees preparation, coordination, and delivery of plan performance presentations. Identifies supporting strategies for product and program pricing, retention, and net revenue growth. May also oversee the activities of Account Executives in building strong relationships with clients. Prepares, manages, and monitors the departmental budget.

Medicare Marketing Director

Directs the Medicare Membership function in a health plan.: Plans and directs operations within the Medicare Membership department to provide explanation of benefits and response to Medicare members’ questions and complaints. Plans, implements and continuously evaluates the member service program to enhance the effective use of services and to improve customer satisfaction. Instructs departmental staff on proper member service procedures and monitors service levels. Researches and evaluates complaint reports to detect patterns, formulate solutions and report needed actions to appropriate individuals, departments or committees. Works with Medicare members on complex issues to offer mutually acceptable alternatives to problems and complaints. Responsible for hiring, developing and managing a qualified staff concerned with providing member service to Medicare members of the health plan. Prepares and manages the departmental budget. Monitors departmental statistics, reports results and develops action plans that address deficits. Participates on various committees to formulate actions to proactively address member and provider needs. Prepares and presents management reports that show departmental activities as well as specific problems identified and solutions. Develops and implements policies and procedures related to customer service. This position typically requires a Bachelor’s degree with five years of health plan experience in a customer service call center.

International Marketing & Sales Executive

Develops objectives, policies, and programs for the International Marketing and Sales activities of the organization.: Plans, directs, and coordinates the efforts of all International Marketing and Sales personnel toward the accomplishment of objectives. Maintains and constantly improves the organization's international competitive position. Ensures maximum sales volume at minimum cost. Provides advice and assistance to the Chief Executive Officer and operating units on International Sales and Marketing issues. Plans and directs activities that include estimating market values and conditions; investigating market conditions and facilities to determine time, place, type of sales; preparing advertising material and selecting media for its release; assigning and directing activities of sales personnel; determining method of display; and setting prices of items to be sold in conformity with value and market.

Medicare Marketing Manager

Manages a diversified Medicare marketing program to include development and implementation of various promotional ideas and activities for health services.: Develops and oversees implementation of promotional programs to publicize and promote various Medicare activities, events and services. Oversees and coordinates activities necessary to build and maintain strong, strategic relationships with clients by proactively identifying and meeting service delivery needs. Develops and implements methods for increasing participation in promotional programs. Analyzes, plans, and coordinates sales programs that market services and programs. Conducts demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts. Researches targeted markets and evaluates marketing strategies to identify potential consumers of services. Recommends appropriate policies regarding pricing, promotion, product and market evaluations and marketing plans. Prepares reports and analyses showing progress or adverse trends and presents appropriate recommendations or conclusions to management. Responsible for hiring, developing and managing a qualified staff concerned with Medicare marketing services and managing accounts. This position typically requires a college degree with four years of health service marketing experience. May assist in various special projects such as cost feasibility studies for proposed or ongoing programs.

Marketing Sales Communications Manager

Conceives, develops, and administers the organization's advertising strategy including working with outside vendors to create advertising and promotional designs and campaigns. Develops and implements strategy and deliverables for press releases, advertising, seminars, public relations, and electronic and print mailing campaigns. Organizes and manages promotional communications and customer relationship programs between the organization, its external sales representatives and customers, and the advertising media. Manages sales administration and customer office activities. Reports to the Director of Sales and Marketing.: Collaborates with internal and external organizations in the development of promotional materials including service brochures, data sheets, ad copy, case studies, training, service or product presentations, tradeshows, conference booth signage/messaging, and website content. Develops print mail and web marketing strategy, content maintenance, updates, and minor/major revisions in collaboration with the product management team. Collaborates with Accounting and Sales Managers to develop and manage administrative procedures and processes for customer contact, pre-sale processing of customer requests, and sales orders handling including customer and distributor credit qualification, resolution of order discrepancies, payment collection issues, and post-sales customer follow up. Develops and maintains metrics for tracking results of Marketing Communications programs. Organizes trade shows, seminars, and sales meetings. Implements and maintains program's) for sales lead processing/tracking and customer database as well as customer after-sale follow up.

Marketing Director (Experience)

Directs the promotion of the marketing or service activities among customers or prospects; directs representatives who call on existing or potential customers. Directs advertising and marketing campaigns. Holds meetings to coordinate efforts of marketing staff. This position typically reports to the Marketing Top Officer and normally will have a Marketing Manager reporting to it; however, in smaller organizations all levels of marketing management may not be present and this may be the Head of Marketing.: Ensures that representatives are kept informed of changes in territories that might affect product sales. Makes forecasts on anticipated market sales. Develops and implements methods and procedures for monitoring work activities, such as preparation of records of expenditures, progress reports, etc., in order to inform management of current status or work activities. Submits reports of sales activity and maintains records. Promotes satisfactory customer relations. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action.

Employee Training Manager

Manages the activities related to various training and educational programs for an organization. Assesses and identifies individual or group training needs, and administers plans, procedures, and programs to meet training needs. Prepares a variety of training aids and materials. Typically reports to director level and supervisory level reports to this position.: Keeps informed of new training methods. Determines appropriateness of contracting with outside vendors to accomplish organization's training goals and objectives. Analyzes training program effectiveness and submits reports and recommendations to management. Prepares and approves budgets and travel plans. Recruits, hires, trains staff, evaluates employee performance, and recommends or initiates promotions, transfers, and disciplinary action.

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