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Top Customer Service Officer

Plans, develops, and establishes policies and objectives of customer service in accordance with objectives of organization. Reports, typically, to Chief Operating Officer and has Director Customer Service reporting to this position.: Confers with organization officials to assure customer service objectives are in concert with business plans and objectives. Develops organizational customer service policies and coordinates related functions. Directs and coordinates customer service programs and activities. Explains firm's customer service programs and how use of programs can promote customer relations and sales. Directs employees engaged in customer service who may provide product support, investigate, evaluate, and settle complaints and other related programs. Directs customer service employees concerning products, rates or service in connection with products or services offered. Analyzes reports of findings and recommends response to customer service issues considering nature and complexity of the issue. Directs the activities and actions of subordinates to ensure customer service issues are handled correctly. Authorizes retention of data and preparation of documents. Prepares activity reports for evaluation by management.

Customer Service Director

Directs employees, through subordinate levels of management, engaged in receiving calls and inquiries, investigating, evaluating, and settling complaints and claims of customers. Assists the Customer Service Top Officer in planning, formulating customer service policies, and directing and coordinating the company's customer service activities. Typically reports to Customer Service Top Officer and Customer Service Managers may report to this position.: Providing administrative support to sales activities may be part of the director's responsibilities. Such administrative support activities may include, but are not limited to, processing customers orders, supplying price quotations, supplying product information, keeping sales statistics, and other related activities. Oversees the investigation of complaints, such as those concerning rates or service in connection with any product or service offered. Analyzes reports of findings and recommends response to complaint, considering nature and complexity of complaint, requirements, actions of subordinates to ensure settlements are made correctly. Authorizes retention of data and preparation of documents for use during governmental or customer inquiries.

Marketing Media Director

Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Medicaid Marketing Director

Directs and manages medical service departments that may include utilization management, inpatient case management, ambulatory case management, disease management, appeals and support functions of the health plan. Develops and implements programs for determining levels and implementing changes in utilization, quality and cost of medical care. Prepares policies and procedures to ensure compliance with regulatory agencies. This position typically requires a licensed nurse or significant experience in the administration of health programs.: Directs and manages medical service departments that may include utilization management, inpatient case management, ambulatory case management, disease management, appeals and support functions of the health plan. Develops and implements programs for determining levels and implementing changes in utilization, quality and cost of medical care. Prepares policies and procedures to ensure compliance with regulatory agencies. Develops and conducts educational programs for department staff and providers. Participates in committees for the development of standards of care for concurrent and retrospective review. Develops guidelines to evaluate over-utilization and under-utilization of services. Prepares and manages the departmental budget. Hires, develops and motivates a qualified medical department staff. Reviews and analyzes the inpatient census to determine workload, resource needs and opportunities for reducing utilization or length of stay. This position typically requires a licensed nurse or significant experience in the administration of health programs.

Medicare Marketing Director

Directs the Medicare Membership function in a health plan.: Plans and directs operations within the Medicare Membership department to provide explanation of benefits and response to Medicare members’ questions and complaints. Plans, implements and continuously evaluates the member service program to enhance the effective use of services and to improve customer satisfaction. Instructs departmental staff on proper member service procedures and monitors service levels. Researches and evaluates complaint reports to detect patterns, formulate solutions and report needed actions to appropriate individuals, departments or committees. Works with Medicare members on complex issues to offer mutually acceptable alternatives to problems and complaints. Responsible for hiring, developing and managing a qualified staff concerned with providing member service to Medicare members of the health plan. Prepares and manages the departmental budget. Monitors departmental statistics, reports results and develops action plans that address deficits. Participates on various committees to formulate actions to proactively address member and provider needs. Prepares and presents management reports that show departmental activities as well as specific problems identified and solutions. Develops and implements policies and procedures related to customer service. This position typically requires a Bachelor’s degree with five years of health plan experience in a customer service call center.

Product Marketing Engineer

Develops new product ideas and drives them through the development process, including inception, justification, development, product launch, and maturity. Leads the creation of the product business case based on interactions with customers in the consumer market.: Identifies, quantifies, and justifies new product ideas and potential markets. Contributes to the product roadmap and business strategy, and collaborates with others on the company's long-term vision. Creates comprehensive new product business cases that communicate customer needs and key new product parameters to the product development team, while also justifying the financial investment and working to create products that exploit the advantages of the company. Creates new product launch plans that detail the sales collateral and press engagement. Creates sales tools and conducts sales and distributor trainings. Identifies and engages with key customers to drive product adoption. Manages outside resources to create and publish press releases, advertisements, white papers, and conference materials. Forecasts and is accountable for new product revenue, pricing strategies, and end-of-life activities.

Medicare Marketing Manager

Manages a diversified Medicare marketing program to include development and implementation of various promotional ideas and activities for health services.: Develops and oversees implementation of promotional programs to publicize and promote various Medicare activities, events and services. Oversees and coordinates activities necessary to build and maintain strong, strategic relationships with clients by proactively identifying and meeting service delivery needs. Develops and implements methods for increasing participation in promotional programs. Analyzes, plans, and coordinates sales programs that market services and programs. Conducts demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts. Researches targeted markets and evaluates marketing strategies to identify potential consumers of services. Recommends appropriate policies regarding pricing, promotion, product and market evaluations and marketing plans. Prepares reports and analyses showing progress or adverse trends and presents appropriate recommendations or conclusions to management. Responsible for hiring, developing and managing a qualified staff concerned with Medicare marketing services and managing accounts. This position typically requires a college degree with four years of health service marketing experience. May assist in various special projects such as cost feasibility studies for proposed or ongoing programs.

Marketing Sales Communications Manager

Conceives, develops, and administers the organization's advertising strategy including working with outside vendors to create advertising and promotional designs and campaigns. Develops and implements strategy and deliverables for press releases, advertising, seminars, public relations, and electronic and print mailing campaigns. Organizes and manages promotional communications and customer relationship programs between the organization, its external sales representatives and customers, and the advertising media. Manages sales administration and customer office activities. Reports to the Director of Sales and Marketing.: Collaborates with internal and external organizations in the development of promotional materials including service brochures, data sheets, ad copy, case studies, training, service or product presentations, tradeshows, conference booth signage/messaging, and website content. Develops print mail and web marketing strategy, content maintenance, updates, and minor/major revisions in collaboration with the product management team. Collaborates with Accounting and Sales Managers to develop and manage administrative procedures and processes for customer contact, pre-sale processing of customer requests, and sales orders handling including customer and distributor credit qualification, resolution of order discrepancies, payment collection issues, and post-sales customer follow up. Develops and maintains metrics for tracking results of Marketing Communications programs. Organizes trade shows, seminars, and sales meetings. Implements and maintains program's) for sales lead processing/tracking and customer database as well as customer after-sale follow up.

e-Commerce Marketing Manager

Provides management oversight and direction to the organization's electronic commerce or electronic business efforts. Manages the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Participates in the design and implementation of website marketing plans. Develops and manages marketing tests and new programs. Manages representatives who may call on existing or potential customers. Typically reports to a Top Non-Technical e-Commerce Manager or e-Commerce Marketing Director.: Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends.

Marketing Director (Experience)

Directs the promotion of the marketing or service activities among customers or prospects; directs representatives who call on existing or potential customers. Directs advertising and marketing campaigns. Holds meetings to coordinate efforts of marketing staff. This position typically reports to the Marketing Top Officer and normally will have a Marketing Manager reporting to it; however, in smaller organizations all levels of marketing management may not be present and this may be the Head of Marketing.: Ensures that representatives are kept informed of changes in territories that might affect product sales. Makes forecasts on anticipated market sales. Develops and implements methods and procedures for monitoring work activities, such as preparation of records of expenditures, progress reports, etc., in order to inform management of current status or work activities. Submits reports of sales activity and maintains records. Promotes satisfactory customer relations. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action.



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