MEDIA SALES CONSULTANTS Salary

Media Sales Consultant

Sells a range of business advertising solutions to clients within a designated territory. Generates and maintains new accounts. Reviews, manages, and grows existing account base.: Identifies and qualifies prospective accounts with the objective of selling the client a service that matches their needs. Contacts and encourages prospective clients to integrate advertising solutions into their business plans. Analyzes client needs and growth opportunities. Strategizes with team members to grow revenues from top accounts and secure new accounts to achieve and exceed sales targets. Collaborates within the Sales Department and with other departments such as the Business Office, Creative Services, and Production. Meets publication and online deadlines. Achieves sales quotas/goals.

Marketing Media Director

Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Media Marketing Director

Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Director Media Marketing

Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Director Marketing Media

Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Media Manager

Plans and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Typically reports to Media Marketing Director and may direct media supervisors.: Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Media Marketing Director (Television)

Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements for ancillary properties, such as copyrights and distribution rights for films and audiovisual materials: reviews inventory of television programs and films produced and distribution rights of broadcasting station to determine potential markets. Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. Compiles catalog of audiovisual offerings and sets prices and rental fees. Negotiates with media agents to secure agreements for translation of materials into other media. Arranges for reproduction of materials for distribution and examines reproductions for conformity to standards. Edits materials according to specific market or customer requirements. Confers with legal staff to resolve problems, such as copyrights and royalty sharing with outside producers and distributors.

Production Manager Media

Coordinates work of various departments to produce radio or television programs and commercial announcements: trains, assigns duties, and supervises employees engaged in production and taping such programs as game shows, talk broadcasts, and special programs. Ensures that slanderous, libelous, and profane statements are avoided or deleted and that program is in conformance with station or network policy and regulations. Schedules usage of studio and editing facilities needed by producers, and engineering and maintenance staff to maximize use of facilities, according to scheduled events. Operates television broadcasting equipment, such as switcher, video and color monitors, tape decks, lights and microphones to train workers or to substitute for absent employees. Operates portable, shoulder-mounted camera to record or broadcast live programs from location of event. May direct subordinates in auditioning talent and proposed programs. May coordinate audio work, scenes, music, timing, camera work, and script writing, to develop desired production, and review production to ensure objectives are obtained.

Manager Marketing Media

Plans and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Typically reports to Media Marketing Director and may direct media supervisors.: Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Media Planner

Coordinates development of plan that describes how advertising time and space will be used to support client's marketing objectives: Confers with clients to review their marketing objectives to reach customers through use of communications media, such as newspapers, magazines, radio, and television. Discusses information with client, including customer buying preferences or services to be advertised, demographic information on customers, and advertising budget. Coordinates development of media plan with MEDIA BUYER (business ser.) 162.117-034 and other in-house staff, including research, account services, and creative departments. Determines necessary types of information to include in media plan which describes how selected advertising media will meet client's needs. *Reviews, with staff, goal of media plan to find and describe media audiences that possess characteristics similar to target consumer groups. Develops media plan, including media budget, selection of communication media, time frame for running ads, identification of consumers for product or service, and identification of demographic characteristics of consumers, such as age, sex, income, and geographical location. Reviews statistical data and research reports on consumers, different geographical markets, sales, and product competitors. Determines whether more than one type of medium is desirable in media plan. Determines which media type within given periods of time will be used to expose targeted consumers to advertising message, according to research and knowledge gained from past experience. Ensures that critical factors are described in media plan. Ensures that words, color, audio, and visual of advertising message compliment media selection. Presents media plan to client and responds to questions and modifications desired by client. Negotiates agreement on media plan items, such as target audience, type of media to be used, and final advertising budget. Sends approved media plan to media buying department with specifications, such as what media are to be purchased, time frame of advertising campaign, and budget. Monitors implementation of buying plan. Modifies media plan when changes will result in better opportunity to achieve marketing goals. Ensures that purchased time and space are delivered as agreed. Monitors advertising budget. Audits reports of media activities, such as number of spots, and gross rating points. Meets with media representatives and attends trade shows. Reads communication industry and national news publications to maintain awareness of current promotions, changes in technology, and issues of public interest. May perform duties of MEDIA BUYER (business ser.) 162.117-034 in small establishments.

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