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Leads the site optimization and promotional efforts of the e-commerce website(s). Increases online sales and profits by building brand awareness and generating site traffic. Maximizes natural Internet search traffic including Google optimization and adword optimization. Increases generation of inbound web leads. : Tracks and measures online advertising programs and creates test strategies to optimize results. Participates in e-mail marketing campaigns including testing, mailing strategies, copy, design, file size growth, and results analysis. Develops messaging strategies for banner ads. Creates online promotions encouraging site registration and sales. Creates and distributes reports highlighting the latest results in e-mail, affiliate, search, and overall Internet marketing. Serves as a liaison with call center and operations regarding marketing, promotions, merchandising, and customer service communications as they pertain to the e-commerce website(s). Develops and maintains processes, tools, and schedules for Internet marketing.

Internet Designer

Analyze, design, test, and evaluate network systems, such as local area networks (LAN), wide area networks (WAN), Internet, intranet, and other data communications systems. Perform network modeling, analysis, and planning. Research and recommend network and data communications hardware and software. Include telecommunications specialists who deal with the interfacing of computer and communications equipment. May supervise computer programmers.

Internet Webmaster

Convert project specifications and statements of problems and procedures to detailed logical flow charts for coding into computer language. Develop and write computer programs to store, locate, and retrieve specific documents, data, and information. May program web sites.

Internet Developer

Internet Architect

All computer specialists not listed separately.

Internet Consultant

Develop, create, and modify general computer applications software or specialized utility programs. Analyze user needs and develop software solutions. Design software or customize software for client use with the aim of optimizing operational efficiency. May analyze and design databases within an application area, working individually or coordinating database development as part of a team. Exclude 'Computer Hardware Engineers' (17-2061).

Internet Specialist

All computer specialists not listed separately.

Internet Programmer

Internet Site Designer

Internet Traffic Analyst

Tracks and analyzes number and quality of visitors to gauge effectiveness of the website. Monitors, compiles, analyzes, and evaluates incoming website traffic. Typically requires a four-year degree or related experience.: Generates reports on web traffic and trends and patterns including revenue, conversion, and marketing campaign performance. Coordinates marketing objectives with web developers based on system capabilities. Tracks time spent at site. Researches, evaluates, and makes recommendations for purchase of web analysis software. May recommend changes to website and provides cost/benefit analysis of such changes. May work with marketing department to increase site's stickiness and reduce shopping cart abandonment rate.

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