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Top Marketing Officer

Plans, develops, and establishes policies and objectives of marketing in accordance with objectives of organization. Oversees marketing activities in accordance with policies, principles, and procedures. Requires a degree in business administration or marketing. Typically reports to the Top Marketing and Sales Officer.: Confers with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. Recommends changes in philosophy and policy to serve the best interest of the organization. Estimates market values and conditions. Investigates market conditions and facilities to determine time, place, and type of sales. Prepares advertising material and selects media for its release. Determines method of display and sets prices of items to be sold in conformity with value and market. Directs sales aids, advertising, promotional programs, and field services. Directs preparation of reports. Plans and maintains budget.

Marketing Media Director

Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Health Plan Marketing Services Director

Develops and implements an effective marketing plan. Manages the marketing services staff and implements strategies relative to the development and management of an effective marketing plan. Typically requires a bachelor's degree with seven years of client services or marketing experience.: Designs and implements programs to maintain positive relationships between the health plan, physicians, providers, and practice managers. Develops marketing materials and communications for employers and plan members. Maintains awareness of the competitive environment and develops appropriate product and sales strategies. Works with Account Executives to service client groups and assists in the development and management of strategic accounts. Oversees hiring, developing, and managing a qualified staff concerned with the maintenance and expansion of client relationships within the health plan. Oversees preparation, coordination, and delivery of plan performance presentations. Identifies supporting strategies for product and program pricing, retention, and net revenue growth. May also oversee the activities of Account Executives in building strong relationships with clients. Prepares, manages, and monitors the departmental budget.

Medicaid Marketing Director

Directs and manages medical service departments that may include utilization management, inpatient case management, ambulatory case management, disease management, appeals and support functions of the health plan. Develops and implements programs for determining levels and implementing changes in utilization, quality and cost of medical care. Prepares policies and procedures to ensure compliance with regulatory agencies. This position typically requires a licensed nurse or significant experience in the administration of health programs.: Directs and manages medical service departments that may include utilization management, inpatient case management, ambulatory case management, disease management, appeals and support functions of the health plan. Develops and implements programs for determining levels and implementing changes in utilization, quality and cost of medical care. Prepares policies and procedures to ensure compliance with regulatory agencies. Develops and conducts educational programs for department staff and providers. Participates in committees for the development of standards of care for concurrent and retrospective review. Develops guidelines to evaluate over-utilization and under-utilization of services. Prepares and manages the departmental budget. Hires, develops and motivates a qualified medical department staff. Reviews and analyzes the inpatient census to determine workload, resource needs and opportunities for reducing utilization or length of stay. This position typically requires a licensed nurse or significant experience in the administration of health programs.

Product Marketing Engineer

Develops new product ideas and drives them through the development process, including inception, justification, development, product launch, and maturity. Leads the creation of the product business case based on interactions with customers in the consumer market.: Identifies, quantifies, and justifies new product ideas and potential markets. Contributes to the product roadmap and business strategy, and collaborates with others on the company's long-term vision. Creates comprehensive new product business cases that communicate customer needs and key new product parameters to the product development team, while also justifying the financial investment and working to create products that exploit the advantages of the company. Creates new product launch plans that detail the sales collateral and press engagement. Creates sales tools and conducts sales and distributor trainings. Identifies and engages with key customers to drive product adoption. Manages outside resources to create and publish press releases, advertisements, white papers, and conference materials. Forecasts and is accountable for new product revenue, pricing strategies, and end-of-life activities.

Marketing Sales Communications Manager

Conceives, develops, and administers the organization's advertising strategy including working with outside vendors to create advertising and promotional designs and campaigns. Develops and implements strategy and deliverables for press releases, advertising, seminars, public relations, and electronic and print mailing campaigns. Organizes and manages promotional communications and customer relationship programs between the organization, its external sales representatives and customers, and the advertising media. Manages sales administration and customer office activities. Reports to the Director of Sales and Marketing.: Collaborates with internal and external organizations in the development of promotional materials including service brochures, data sheets, ad copy, case studies, training, service or product presentations, tradeshows, conference booth signage/messaging, and website content. Develops print mail and web marketing strategy, content maintenance, updates, and minor/major revisions in collaboration with the product management team. Collaborates with Accounting and Sales Managers to develop and manage administrative procedures and processes for customer contact, pre-sale processing of customer requests, and sales orders handling including customer and distributor credit qualification, resolution of order discrepancies, payment collection issues, and post-sales customer follow up. Develops and maintains metrics for tracking results of Marketing Communications programs. Organizes trade shows, seminars, and sales meetings. Implements and maintains program's) for sales lead processing/tracking and customer database as well as customer after-sale follow up.

Marketing Director (Revenue)

Directs the promotion of the marketing or service activities among customers or prospects; directs representatives who call on existing or potential customers. Directs advertising and marketing campaigns. Holds meetings to coordinate efforts of marketing staff. Typically reports to Top Marketing Officer and normally will have a Marketing Manager reporting to this job; however, in smaller organizations all levels of marketing management may not be present and this may be the Head of Marketing. NOTE: ERI's findings based on revenue size.: Ensures that representatives are kept informed of changes in territories that might affect product sales. Makes forecasts on anticipated market sales. Develops and implements methods and procedures for monitoring work activities, such as preparation of records of expenditures, progress reports, etc., in order to inform management of current status or work activities. Submits reports of sales activity and maintains records. Promotes satisfactory customer relations. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action.

Marketing Administration Manager

Manages marketing and/or sales administration. Ensures marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support. Typically reports to a director.: Updates the status of sales orders and coordinates deliveries from the point of production and distribution. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management. May confer with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. May direct marketing and sales aids, advertising, promotional programs, and field services.

Marketing Research Director

Directs and coordinates activities concerned with gathering, recording, and analyzing data about current and potential customers, competitors, and the market for the purpose of creating a business plan, launching a new product or service, fine tuning existing products or services, and/or expanding into new markets. Plans, develops, and establishes policies and objectives of the organization's market research function. Develops market research programs, including methods of marketing, in accordance with organization's objectives. Typically reports to Marketing and Sales Director, and Marketing Research Manager reports to this position.: Monitors market trends and analyzes, reviews, and formulates findings of market research staff, and works with management and appropriate departments to devise and adapt a sales and marketing plan based on the results of findings and sales forecasts. Develops and implements methods and procedures for monitoring projects, such as preparation of progress reports, records of expenditures, sales records, trend research, and other research findings in order to keep management informed. Devises new marketing research programs to add value and profitability to products and services provided. May negotiate contracts with consulting firms to perform research studies.

e-Commerce Marketing Manager

Provides management oversight and direction to the organization's electronic commerce or electronic business efforts. Manages the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Participates in the design and implementation of website marketing plans. Develops and manages marketing tests and new programs. Manages representatives who may call on existing or potential customers. Typically reports to a Top Non-Technical e-Commerce Manager or e-Commerce Marketing Director.: Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends.

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