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Plans and administers media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Typically reports to Media Marketing Director and may direct media supervisors.: Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Media Marketing Director (Television)

Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements for ancillary properties, such as copyrights and distribution rights for films and audiovisual materials: reviews inventory of television programs and films produced and distribution rights of broadcasting station to determine potential markets. Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. Compiles catalog of audiovisual offerings and sets prices and rental fees. Negotiates with media agents to secure agreements for translation of materials into other media. Arranges for reproduction of materials for distribution and examines reproductions for conformity to standards. Edits materials according to specific market or customer requirements. Confers with legal staff to resolve problems, such as copyrights and royalty sharing with outside producers and distributors.

Production Manager Media

Coordinates work of various departments to produce radio or television programs and commercial announcements: trains, assigns duties, and supervises employees engaged in production and taping such programs as game shows, talk broadcasts, and special programs. Ensures that slanderous, libelous, and profane statements are avoided or deleted and that program is in conformance with station or network policy and regulations. Schedules usage of studio and editing facilities needed by producers, and engineering and maintenance staff to maximize use of facilities, according to scheduled events. Operates television broadcasting equipment, such as switcher, video and color monitors, tape decks, lights and microphones to train workers or to substitute for absent employees. Operates portable, shoulder-mounted camera to record or broadcast live programs from location of event. May direct subordinates in auditioning talent and proposed programs. May coordinate audio work, scenes, music, timing, camera work, and script writing, to develop desired production, and review production to ensure objectives are obtained.

Media Supervisor

Supervises media programs in advertising department. Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Typically reports to Media Manager and is the first level of supervision.: Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

Music Therapist

Plans, organizes, and directs medically prescribed music therapy activities as part of mental and physical health care and treatment of patients to influence behavioral and psychological changes leading to restoration, maintenance, and improvement of health and increased comprehension of self, environment, and physical ability: collaborates with other members of rehabilitation team in planning music activities in accordance with patients' physical or psychological needs, capabilities, and interests. Develops treatment plan, using individualized needs assessment, depending on focus of therapy, such as hospice, psychiatric, or obstetrics. Directs and participates in instrumental and vocal music activities designed to meet patients' physical or psychological needs, such as solo or group singing, rhythmic and other creative music activities, music listening, or attending concerts. Instructs patients individually or in groups in prescribed instrumental or vocal music and music projective techniques, such as guided imagery, progressive relaxation, awareness of conscious feelings, or musically intergraded lamaze method. Studies and analyzes patients' reactions to various experiences and prepares reports describing symptoms indicative of progress or regression. Submits periodic reports to treatment team or physician to provide clinical data for evaluation. May oversee practicum and approved internships.: Plans, organizes, and directs medically prescribed music therapy activities as part of mental and physical health care and treatment of patients to influence behavioral and psychological changes leading to restoration, maintenance, and improvement of health and increased comprehension of self, environment, and physical ability. Collaborates with other members of the rehabilitation team in planning music activities in accordance with patients’ physical or psychological needs, capabilities, and interests. Develops treatment plan, using individualized needs assessment, depending on focus of therapy, such as hospice, psychiatric, or obstetrics. Directs and participates in instrumental and vocal music activities designed to meet patients’ physical or psychological needs, such as solo or group singing, rhythmic and other creative music activities, music listening, or attending concerts. Instructs patients individually or in groups in prescribed instrumental or vocal music and music projective techniques, such as guided imagery, progressive relaxation, awareness of conscious feelings, or musically intergraded Lamaze Method. Studies and analyzes patients’ reactions to various experiences and prepares reports describing symptoms indicative of progress or regression. Submits periodic reports to treatment team or physician to provide clinical data for evaluation. This position typically requires a minimum of a Bachelor’s degree in Music and certification by the Certification Board for Music Therapists. May oversee practicum and approved internships.

Music Teacher

Teaches individuals or groups instrumental or vocal music in public or private school. Plans daily classroom work based on teaching outline prepared for course of study to meet curriculum requirements. Evaluates students' interests, aptitudes, temperament, and individual characteristics to determine suitable instrument for beginner. Sings or plays instrument to demonstrate musical scales, tones, and rhythm. Instructs students in music theory, harmony, score and sight reading, composition, music appreciation, and provides individual or group vocal and instrumental lessons using technical knowledge, aesthetic appreciation, and prescribed teaching techniques. Conducts group rehearsals and instructs and coaches members in their individual parts, in fundamentals of musicianship, and ensemble performance. A bachelor's degree in education is required for carrying out the responsibilities for this job. May be required to have certification from State.: Critiques performance to identify errors and reinforce correct techniques. Leads orchestra and choral groups in regular and special performances for school program, community activities, concerts, and festivals. Meets with parents of student to resolve student problem. May accompany students on field trips to musical performances. May order, store, and inventory musical instruments, music, and supplies. May teach students with disabilities.

Instructor Dramatic Arts

Teaches acting principles and techniques to individuals or groups: conducts readings to evaluate student's talent. Adapts course of study and training methods to meet student's need and ability. Teaches enunciation, diction, voice development, and dialects, using voice exercises, speech drills, explanation, lectures, and improvisation. Discusses and demonstrates vocal and body expression to teach acting styles, character development, and personality projection. Produces and directs plays for school and public performances. Auditions students to select cast and assign parts. Rehearses and drills students to ensure they master parts. Assigns nonperforming students to backstage production tasks, such as constructing, painting, moving scenery, operating stage light, and sound equipment. May direct activities of students involved in constructing, painting, and lighting scenery. May teach elements of stagecraft, stage makeup, costume craft, play writing, or play direction.

Teacher Industrial Arts

Teaches students basic techniques and assists in development of manipulative skills in industrial arts courses in secondary schools: prepares lesson plans for courses and establishes goals. Lectures, illustrates, and demonstrates when teaching use of handtools; machines, such as lathe, planer, power saws, and drill press; safety practices; precision measuring instruments, such as micrometer; and industrial arts techniques. Evaluates student progress. Talks with parents and counselor to resolve behavioral and academic problems. May teach shop math. May specialize in one or more areas, such as woodworking, metalworking, electricity, graphic arts, automobile repair, or drafting. May teach students with disabilities. May be required to have certification from state.

Music Librarian

Classifies and files musical recordings, sheet music, original arrangements, and scores for individual instruments. Selects music for subject matter of program or for specific visual or spoken action. Suggests musical selections to music or program directors, disk jockeys, or others. : May issue required music to conductors or other studio personnel. May track musical selections broadcaster. May listen to music, using playback equipment, to verify that quality of recordings meet broadcast standards.

School Library Media Specialist

Assesses and meets needs of students and faculty for information, and develops programs to stimulate students' interests in reading and use of types of resources. Selects and organizes books, films, tapes, records, and other materials and equipment. Suggests appropriate books to students for classroom assignments and personal readings. : Plans and carries out program of instruction in use by school library media center. Prepares and administers budget for media center. Confers with faculty to provide materials for classroom instruction. Confers with parents, faculty, public librarians, and community organizations to develop programs to enrich students' communications skills. Reviews records to compile lists of overdue materials and notifies borrowers to arrange for their return.

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