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Sells print and/or online display advertising for a publishing company such as a journal, magazine, newspaper, etc. Prospects and secures new accounts using cold calling and e-mails. Serves as a consultant to clients by assisting with media planning, marketing, budgeting, and developing creative marketing strategies for assigned accounts. Leads the organization's Advertising Sales Executive activities and personnel.: Identifies and develops relationships with qualified corporate brand and advertising agency leads. Develops and presents unique, creative, and engaging product proposals that meet clients' marketing goals. Maintains relationships and favorable contacts with current and potential advertising accounts. Collaborates with agencies and rep firms on third party sales. Influences buying decisions both in-person and via telephone and e-mail. Meets and exceeds revenue objectives by providing consultative services to existing clients through the development of strategic marketing plans. Leads the acquisition effort to gain new business and potential clients.

Advertising Director

Plans and executes advertising policies of organization, and directs workers in advertising department engaged in developing and producing advertisements. Creates or directs the creation of media to further the goals of the organization. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts. Typically reports to Top Advertising Officer and has managers reporting to this position.: Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.

Advertising Agency President

Oversees, directs, and coordinates the overall administration and all activities of an advertising agency. Formulates plans to extend business with established accounts. Promotes solicitation of new accounts. Plans and executes advertising policies of the organization. Directs subordinate managerial personnel who are engaged in developing and producing advertisements for clients. Creates or directs the creation of media to further the goals of the organization or clients. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts.: Coordinates activities of organization's departments, such as sales, graphic arts, media, finance, and research, who provide effective marketing solutions to clients. Confers with clients, when necessary, to provide marketing or technical advice. Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications. Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.

Advertising Supervisor

Supervises the operations of an advertising department with administration of sales policies and programs to foster and promote patronage, and oversees those who consult newspapers, trade journals, and other publications. Supervises workers engaged in preparing promotional correspondence. Typically reports to Advertising Manager and is the first level of supervision.: Organizes prospect files by listing information to be used for promotional purposes. Confers with department heads to discuss and formulate plans for advertising. May assist with arranging of advertising. May assist in preparation of special promotional features. May assist in monitoring and analyzing sales promotion results.

Production Supervisor Advertising

Develops the subject matter and presentation of advertising. Coordinates activities of design, illustration, photography, paste-up, and computer-based design personnel to prepare advertisements for publication, and supervises workers engaged in pasting-up advertising layouts in art department or studio. : Determines arrangement of art work and photographs and selects style and size of type, considering factors such as size of advertisement, design, layout, sketches, and method or printing specified. Submits copy and instructions to printing firm. Reviews proofs of printed copy for conformance to specifications. Assigns personnel to mount printed copy and illustration on final layouts, coordinating assignments with completion of art work to ensure that schedules are maintained. Writes instructions for final margin widths and type sizes, and submits layout for printing. Examines layout proofs for quality of printing and conformance to layout.

Advertising Account Executive

Promotes, plans, develops, coordinates, and directs advertising campaign for clients of advertising agency. Confers with client to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics. Confers with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs. Requires a four-year college degree in a related field in addition to job related experience.: Submits proposed program and estimated budget to client for approval. Coordinates activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities, in order to carry out approved campaign.

Advertising Designer

Designs advertisements and helps with ad lay-out. Makes flyers and other promotional materials as needed: Produces artwork based upon customer's needs and specifications in conjunction with materials provided. Designs in-house artwork as requested or needed by management. Prioritizes, tracks, handles, and maintains records of the elements, costs, and time schedules of multiple projects. Completes projects within quality specifications, financial constraints, and designated time schedule. Consults with customer or supervisor to evaluate individual project needs.

Advertising Agent

Plans advertising programs to promote the sale of a company's products or services. Creates advertisements that are presented to the public through a variety of media, such as television, newspapers, billboards, direct mail pieces, and the Internet, to generate sales for the client.: Serves as the client's main contact person in the advertising agency. Studies all of the pertinent details about the client company, the item or service that the company intends to get advertised, and how the customer wants it to be advertised. Orients the customer with what the agency has to offer and explains the production requirements, such as finances, supplies, and deadlines. Reviews advertising trends and consumer surveys. Organizes facts to plan advertising campaigns that may include Internet website campaigns. Consults with customers, company officials, sales departments, and advertising agencies to develop promotional plans. Budgets and submits estimates for advertising programs. Prepares brochures and manuals for publication and formats advertising for an Internet website. Reviews and proofreads advertising copy. Prepare sales contracts.

Advertising Clerk

Performs a variety of clerical and administrative support activities in an advertising organization. Reviews orders received from advertising agency or client to determine specifications. Compiles advertising orders, determines cost of advertisement based on size, date, position, number of insertions, and other requirements. Operates computer to enter and retrieve cost and order data. Types and mails order and specifications to designated publishers. Maintains records.: Compiles advertising orders for submission to publishers and verifies conformance of published advertisements to specifications, for billing purposes. Computes cost of advertisement, based on size, date, position, number of insertions, and other requirements. Posts cost data into computer system or worksheet. Types and mails order and specifications to designated publishers. Files order data pending receipt of publication. Scans publication to locate published advertisement. Measures advertisement, using ruler or transparent calibrated overlay, to verify conformance to size specifications. Compares advertisement with order to verify conformance to other specifications. Computes difference in cost when published advertisement varies from specifications and posts corrected costs on order controls.

Advertising Dispatch Clerk

Compiles and dispatches advertising schedule and material to composing room of daily or weekly publication: reviews advertising order and prepares advertising schedule, listing size of ad, date (s) to appear, and page and position of ad. Searches advertising files and selects mat that corresponds to advertising layout. Dispatches mat, advertising layout and copy, and advertising schedule to composing department. Obtains advertising proofs from composing department and dispatches them to advertising department for proofreading. Maintains files of all advertising material. May proofread and correct advertising proofs. May read advertisement in first edition of publication for errors.

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