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Provides support to the Advertising Department and others surrounding the department in various matters that affect advertising. Participates in market research, marketing plan development, media buying, and writing, as well as in the coordination of the marketing process, from concept to execution and follow-up. Coordinates marketing materials, working directly with Advertising Operations and Advertising Administration Departments, scheduling insertion orders, and accurately tracking ad revenue. Coordinates the advertising production schedule and works to ensure that ads are produced and executed in a cost effective and efficient manner. Assists Account Executives and Customer Service Representatives with issues involving securing ad orders as well as researching and/or processing ad adjustments. Manages tasks within the ad entry operations, keeping track of required deadlines and coordinating processing of incoming ad orders.: Provides advertising sales support to account executives and communicates with clients and ad agencies, coordinating with the Marketing and Research Departments to develop sales presentations, mailers, leaflets, and press giveaways. Assists in completing RFP's (requests for proposals) from agencies. Negotiates with vendors for promotional activities and advertising, keepings consistent with strategic promotional needs of the company. Coordinates collection of information from vendors, brokers, category managers, vendor managers, and customers for advertising and key promotional programs. Ensures compliance by vendors and brokers to promotions-related policies. Coordinates publication activities with internal and external graphic customers and advertising revenue processes. Reviews and understands all rate codes, and quotes the appropriate rates to customers and agencies. Contributes to developing and gaining agreement to advertising tactical plan and advertising strategy. Serves as the key contact for all information to produce accurate retail content, meets required deadlines, and provides final client proofs and files to printers. May participate in industry trade shows.

Advertising Supervisor

Supervises the operations of an advertising department with administration of sales policies and programs to foster and promote patronage, and oversees those who consult newspapers, trade journals, and other publications. Supervises workers engaged in preparing promotional correspondence. Typically reports to Advertising Manager and is the first level of supervision.: Organizes prospect files by listing information to be used for promotional purposes. Confers with department heads to discuss and formulate plans for advertising. May assist with arranging of advertising. May assist in preparation of special promotional features. May assist in monitoring and analyzing sales promotion results.

Production Supervisor Advertising

Develops the subject matter and presentation of advertising. Coordinates activities of design, illustration, photography, paste-up, and computer-based design personnel to prepare advertisements for publication, and supervises workers engaged in pasting-up advertising layouts in art department or studio. : Determines arrangement of art work and photographs and selects style and size of type, considering factors such as size of advertisement, design, layout, sketches, and method or printing specified. Submits copy and instructions to printing firm. Reviews proofs of printed copy for conformance to specifications. Assigns personnel to mount printed copy and illustration on final layouts, coordinating assignments with completion of art work to ensure that schedules are maintained. Writes instructions for final margin widths and type sizes, and submits layout for printing. Examines layout proofs for quality of printing and conformance to layout.

Account Executive Advertising

Promotes, plans, develops, coordinates, and directs advertising campaign for clients of advertising agency. Confers with client to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics. Confers with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs. Requires a four-year college degree in a related field in addition to job related experience.: Submits proposed program and estimated budget to client for approval. Coordinates activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities, in order to carry out approved campaign.

Advertising Sales Representative

Sells classified and display advertising space for publication. Calls upon potential customers to point out advantages of publication and presents prepared mock-ups with mats and copy with headings. : Prepares list of prospects from leads in other papers and from old accounts. Obtains pertinent information concerning prospect's past and current advertising for use in sales presentation. May collect payments due.

Advertising Designer

Designs advertisements and helps with ad lay-out. Makes flyers and other promotional materials as needed: Produces artwork based upon customer's needs and specifications in conjunction with materials provided. Designs in-house artwork as requested or needed by management. Prioritizes, tracks, handles, and maintains records of the elements, costs, and time schedules of multiple projects. Completes projects within quality specifications, financial constraints, and designated time schedule. Consults with customer or supervisor to evaluate individual project needs.

Advertising Clerk

Performs a variety of clerical and administrative support activities in an advertising organization. Reviews orders received from advertising agency or client to determine specifications. Compiles advertising orders, determines cost of advertisement based on size, date, position, number of insertions, and other requirements. Operates computer to enter and retrieve cost and order data. Types and mails order and specifications to designated publishers. Maintains records.: Compiles advertising orders for submission to publishers and verifies conformance of published advertisements to specifications, for billing purposes. Computes cost of advertisement, based on size, date, position, number of insertions, and other requirements. Posts cost data into computer system or worksheet. Types and mails order and specifications to designated publishers. Files order data pending receipt of publication. Scans publication to locate published advertisement. Measures advertisement, using ruler or transparent calibrated overlay, to verify conformance to size specifications. Compares advertisement with order to verify conformance to other specifications. Computes difference in cost when published advertisement varies from specifications and posts corrected costs on order controls.

Advertising Agent

Plans advertising programs to promote the sale of a company's products or services. Creates advertisements that are presented to the public through a variety of media, such as television, newspapers, billboards, direct mail pieces, and the Internet, to generate sales for the client.: Serves as the client's main contact person in the advertising agency. Studies all of the pertinent details about the client company, the item or service that the company intends to get advertised, and how the customer wants it to be advertised. Orients the customer with what the agency has to offer and explains the production requirements, such as finances, supplies, and deadlines. Reviews advertising trends and consumer surveys. Organizes facts to plan advertising campaigns that may include Internet website campaigns. Consults with customers, company officials, sales departments, and advertising agencies to develop promotional plans. Budgets and submits estimates for advertising programs. Prepares brochures and manuals for publication and formats advertising for an Internet website. Reviews and proofreads advertising copy. Prepare sales contracts.

Advertising Dispatch Clerk

Compiles and dispatches advertising schedule and material to composing room of daily or weekly publication: reviews advertising order and prepares advertising schedule, listing size of ad, date (s) to appear, and page and position of ad. Searches advertising files and selects mat that corresponds to advertising layout. Dispatches mat, advertising layout and copy, and advertising schedule to composing department. Obtains advertising proofs from composing department and dispatches them to advertising department for proofreading. Maintains files of all advertising material. May proofread and correct advertising proofs. May read advertisement in first edition of publication for errors.

Advertising Space Clerk

Measures and draws outlines of advertising space on dummy newspaper copy and compiles and records identifying data on dummy copy and other worksheets used as guides for production workers: computes total inches of advertising and news copy for next day's edition, using adding machine, and reads chart to determine required number of newspaper pages. Measures and draws outlines of advertisements in sizes specified onto dummy copy sheets, using pencil and ruler and arranging advertisements on each sheet so that competitive ones do not appear on same page and balance is attained. Records name of advertiser and dimensions of advertisement within ruled outlines and date and page number on each sheet. Extracts data from dummy copy and other sources and records onto lineage breakdown sheets (production worksheets). Delivers dummy copy and lineage breakdown sheets to designated production and administrative personnel for review and use.

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