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Advertising Top Officer

Counsels and coordinates all organization divisions as to means of obtaining maximum advertising effectiveness in creating consumer demand. Aids marketing personnel in all divisions in developing marketing plans, and in the creation of advertising themes, development of programs, and selection of media. Typically reports to the Marketing and Sales Top Officer and has Advertising Director reporting to this position.: Counsels and coordinates packaging and graphics for all products in all divisions. Provides ideas and creative guidance to marketing personnel. Works with personnel on the selection of advertising agencies. Evaluates and analyzes the effectiveness of advertising, and makes recommendations for any improvements indicated. Counsels marketing personnel on questions involving good taste in advertising and acceptable advertising practice. Works with legal department and marketing personnel on interpretation of Governmental rulings affecting advertising. Coordinates division and product advertising budgets. Acts as a liaison and/or coordinator on advertising projects involving two or more divisions. Studies and evaluates advertising strategies and use of media by others in industry. Develops and maintains good relationships in the advertising field.

Chief Advertising Officer

Customer Service Director

Directs employees, through subordinate levels of management, engaged in receiving calls and inquiries, investigating, evaluating, and settling complaints and claims of customers. Assists the Customer Service Top Officer in planning, formulating customer service policies, and directing and coordinating the company's customer service activities. Typically reports to Customer Service Top Officer and Customer Service Managers may report to this position.: Providing administrative support to sales activities may be part of the director's responsibilities. Such administrative support activities may include, but are not limited to, processing customers orders, supplying price quotations, supplying product information, keeping sales statistics, and other related activities. Oversees the investigation of complaints, such as those concerning rates or service in connection with any product or service offered. Analyzes reports of findings and recommends response to complaint, considering nature and complexity of complaint, requirements, actions of subordinates to ensure settlements are made correctly. Authorizes retention of data and preparation of documents for use during governmental or customer inquiries.

Advertising Agency President

Oversees, directs, and coordinates the overall administration and all activities of an advertising agency. Formulates plans to extend business with established accounts. Promotes solicitation of new accounts. Plans and executes advertising policies of the organization. Directs subordinate managerial personnel who are engaged in developing and producing advertisements for clients. Creates or directs the creation of media to further the goals of the organization or clients. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts.: Coordinates activities of organization's departments, such as sales, graphic arts, media, finance, and research, who provide effective marketing solutions to clients. Confers with clients, when necessary, to provide marketing or technical advice. Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications. Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.

Advertising & Public Relations Manager

Plans and executes all aspects of a wide variety of an organization's special events, promotions, and activities as well as media and community relations projects. Works with media personnel, illustrators, photographers, advertising agencies, and Sales Promotion and Marketing Departments to promote products and concepts of the organization through various advertising media and publications. Assumes an active role in community relations. Plans and implements advertising and public relations programs designed to increase business and to create and maintain favorable public image for the organization. Collaborates with organization's management team on strategies and plans to develop and execute organization events.: Reviews and approves media presentations. Tracks and manages research activities concerned with gathering information or statistics pertinent to planning and execution of sales promotion campaigns. Manages and administers the presentation and representation of the organization to employees, the general public, customers, and shareholders. Develops and produces publications, brochures, and press releases and articles to define the corporate identity to employees, customers, and the broader community. Directs or participates in the writing, editing, and publishing of organization advertisements and publications. Organizes and carries out events to promote employee morale and community goodwill, such as speeches, tours, exhibits, etc. Manages the flow of information to and from the press and other communications agencies. Cultivates and maintains relationships with editors, reporters, partners, customers, and investors.

Advertising Promotions Coordinator

Coordinates the promotion and direction of the marketing or service activities, improvement of organization's product image, market data, and information. Plans and coordinates sales policies and programs to foster and promote customer patronage. Consults the Internet, newspapers, trade journals, and other publications to investigate market conditions and trends and to determine timing of promotions and how products or services are sold. Makes forecasts on anticipated market sales.: Confers with department heads to discuss and formulate plans for soliciting business. Contacts executives of organizations to explain products and services offered by organization and to solicit their business. Plans and prepares advertising and promotional material and arranges for newspaper and other publicity. Promotes satisfactory customer relations.

Advertising Agency Manager

Directs activities of advertising agency: formulates plans to extend business with established accounts, to solicit new accounts, and to establish new advertising policies and procedures. Coordinates activities of departments, such as sales, graphic arts, media, finance, and research. Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications. Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures. May confer with clients to provide marketing or technical advice.

Manager Advertising

Manages the advertising function of the organization working with media personnel, illustrators, photographers, advertising agencies, and sales promotion and marketing departments to promote products and concepts of organizations through various advertising media. Reviews and approves media presentations. Tracks and manages research activities concerned with gathering information or statistics pertinent to planning and execution of sales promotion campaigns. A college degree in addition to sales and/or marketing experience is typically required for carrying out the responsibilities for this job. Typically reports to Advertising Director and may have supervisors reporting to this position; however, in smaller companies the manager may be the first level supervisor over subordinate staff.: Generates advertising income via the Internet through coordination with website managers. Determines promotion strategies and pricing for online advertising opportunities. Allocates advertising space to departments or products of establishment. Reviews rates and classifications applicable to various types of advertising and provides authorization. Oversees the arrangement of all advertisements. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.

Leasing Agent Outdoor Advertising

Obtains leases to sites for outdoor advertising: persuades property owners to lease sites for erection of billboard signs used in outdoor advertising. Arranges price and draws up lease. May locate potential billboard sites, using automobile to travel through assigned district. May search legal records for land ownership.

Advertising & Public Relations Assistant

Assists manager in planning and executing an organization's special events, promotions, and activities. Interacts with media personnel, illustrators, photographers, advertising agencies, and Sales Promotion and Marketing Departments to promote products and concepts of the organization through various advertising media and publications. Assumes an active role in community relations. Assists in planning and implementing advertising and public relations programs designed to increase business and to create and maintain favorable public image for the organization. Works with organization's management team on strategies and plans to develop and execute organization events.: Provides input on media presentations. Gathers information or statistics pertinent to planning and execution of sales promotion campaigns. Participates in the presentation and representation of the organization to employees, the general public, customers, and shareholders. Provides input on publications, brochures, and press releases and articles to define the corporate identity to employees, customers, and the broader community. Participates in the writing, editing, and publishing of organization advertisements and publications. Assists in organizing and carrying out events to promote employee morale and community goodwill, such as speeches, tours, exhibits, etc. Cultivates and maintains relationships with editors, reporters, partners, customers, and investors.

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