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Plans and executes advertising policies of organization, and directs workers in advertising department engaged in developing and producing advertisements. Creates or directs the creation of media to further the goals of the organization. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts. Typically reports to Top Advertising Officer and has managers reporting to this position.: Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.

Top Advertising Officer

Counsels and coordinates all organization divisions as to means of obtaining maximum advertising effectiveness in creating consumer demand. Aids marketing personnel in all divisions in developing marketing plans, and in the creation of advertising themes, development of programs, and selection of media. Typically reports to the Marketing and Sales Top Officer and has Advertising Director reporting to this position.: Counsels and coordinates packaging and graphics for all products in all divisions. Provides ideas and creative guidance to marketing personnel. Works with personnel on the selection of advertising agencies. Evaluates and analyzes the effectiveness of advertising, and makes recommendations for any improvements indicated. Counsels marketing personnel on questions involving good taste in advertising and acceptable advertising practice. Works with legal department and marketing personnel on interpretation of Governmental rulings affecting advertising. Coordinates division and product advertising budgets. Acts as a liaison and/or coordinator on advertising projects involving two or more divisions. Studies and evaluates advertising strategies and use of media by others in industry. Develops and maintains good relationships in the advertising field.

Advertising Supervisor

Supervises the operations of an advertising department with administration of sales policies and programs to foster and promote patronage, and oversees those who consult newspapers, trade journals, and other publications. Supervises workers engaged in preparing promotional correspondence. Typically reports to Advertising Manager and is the first level of supervision.: Organizes prospect files by listing information to be used for promotional purposes. Confers with department heads to discuss and formulate plans for advertising. May assist with arranging of advertising. May assist in preparation of special promotional features. May assist in monitoring and analyzing sales promotion results.

Advertising Account Executive

Promotes, plans, develops, coordinates, and directs advertising campaign for clients of advertising agency. Confers with client to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics. Confers with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs. Requires a four-year college degree in a related field in addition to job related experience.: Submits proposed program and estimated budget to client for approval. Coordinates activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities, in order to carry out approved campaign.

Advertising Sales Representative

Sells classified and display advertising space for publication. Calls upon potential customers to point out advantages of publication and presents prepared mock-ups with mats and copy with headings. : Prepares list of prospects from leads in other papers and from old accounts. Obtains pertinent information concerning prospect's past and current advertising for use in sales presentation. May collect payments due.

Advertising Designer

Designs advertisements and helps with ad lay-out. Makes flyers and other promotional materials as needed: Produces artwork based upon customer's needs and specifications in conjunction with materials provided. Designs in-house artwork as requested or needed by management. Prioritizes, tracks, handles, and maintains records of the elements, costs, and time schedules of multiple projects. Completes projects within quality specifications, financial constraints, and designated time schedule. Consults with customer or supervisor to evaluate individual project needs.

Advertising Clerk

Performs a variety of clerical and administrative support activities in an advertising organization. Reviews orders received from advertising agency or client to determine specifications. Compiles advertising orders, determines cost of advertisement based on size, date, position, number of insertions, and other requirements. Operates computer to enter and retrieve cost and order data. Types and mails order and specifications to designated publishers. Maintains records.: Compiles advertising orders for submission to publishers and verifies conformance of published advertisements to specifications, for billing purposes. Computes cost of advertisement, based on size, date, position, number of insertions, and other requirements. Posts cost data into computer system or worksheet. Types and mails order and specifications to designated publishers. Files order data pending receipt of publication. Scans publication to locate published advertisement. Measures advertisement, using ruler or transparent calibrated overlay, to verify conformance to size specifications. Compares advertisement with order to verify conformance to other specifications. Computes difference in cost when published advertisement varies from specifications and posts corrected costs on order controls.

Advertising Dispatch Clerk

Compiles and dispatches advertising schedule and material to composing room of daily or weekly publication: reviews advertising order and prepares advertising schedule, listing size of ad, date (s) to appear, and page and position of ad. Searches advertising files and selects mat that corresponds to advertising layout. Dispatches mat, advertising layout and copy, and advertising schedule to composing department. Obtains advertising proofs from composing department and dispatches them to advertising department for proofreading. Maintains files of all advertising material. May proofread and correct advertising proofs. May read advertisement in first edition of publication for errors.

Advertising Space Clerk

Measures and draws outlines of advertising space on dummy newspaper copy and compiles and records identifying data on dummy copy and other worksheets used as guides for production workers: computes total inches of advertising and news copy for next day's edition, using adding machine, and reads chart to determine required number of newspaper pages. Measures and draws outlines of advertisements in sizes specified onto dummy copy sheets, using pencil and ruler and arranging advertisements on each sheet so that competitive ones do not appear on same page and balance is attained. Records name of advertiser and dimensions of advertisement within ruled outlines and date and page number on each sheet. Extracts data from dummy copy and other sources and records onto lineage breakdown sheets (production worksheets). Delivers dummy copy and lineage breakdown sheets to designated production and administrative personnel for review and use.

Advertising Sales Executive

Sells print and/or online display advertising for a publishing company such as a journal, magazine, newspaper, etc. Prospects and secures new accounts using cold calling and e-mails. Serves as a consultant to clients by assisting with media planning, marketing, budgeting, and developing creative marketing strategies for assigned accounts. Leads the organization's Advertising Sales Executive activities and personnel.: Identifies and develops relationships with qualified corporate brand and advertising agency leads. Develops and presents unique, creative, and engaging product proposals that meet clients' marketing goals. Maintains relationships and favorable contacts with current and potential advertising accounts. Collaborates with agencies and rep firms on third party sales. Influences buying decisions both in-person and via telephone and e-mail. Meets and exceeds revenue objectives by providing consultative services to existing clients through the development of strategic marketing plans. Leads the acquisition effort to gain new business and potential clients.

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