Plans and administers media programs in advertising department. Typically reports to Advertising Top Officer and Marketing Media Manager reports to this position.: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.
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Promotes, markets, and sells the organization's products and services through effective sales and marketing techniques and the overall coordination and management of customer lead generation, advertising, press releases, sales promotion, product literature, trade shows, seminars and special events activities, direct mail campaigns, web based communications, audio and video clips, and/or other materials used to promote products.: Implements and periodically revises the organization's public relations plan. Prepares and distributes press releases and public service announcements. Develops and maintains effective media contacts. Produces brochures, flyers, direct mail campaigns, and information displays, utilizing creative marketing techniques and strategies. Participates in trade shows. Supervises production of a newsletter, including writing, editing, soliciting articles and artwork, coordinating design and layout, distribution, and mailings. Processes and submits new leads and other documentation to appropriate staff as required. Manages seminars and other special events. Maintains and updates customer information in computer database. Tracks, tests, and reports on the effectiveness of marketing communication.
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Plans, develops, and implements marketing communications programs. Supports communications projects in the areas of advertising and promotional programs, public relations, and trade shows, including Internet-based communications.: Develops, implements, and evaluates marketing communications plans in support of strategic objectives. Prepares materials for internal and external presentations on products, business plans, and management communications. Writes communications plans for assigned division as well as product lines, then follows through on implementation in close cooperation and alignment with functional groups and sales, product management, and communication teams. Supports Marketing Communications projects and goals as defined by the Senior Manager of Marketing Communications. Assists with website content management. Performs copy writing for annual report, analysts meeting, other corporate functions, and press conferences. Tracks and follows up on the editorial calendar. Drives strategic positioning in coordination with Marketing Communications Director to ensure alignment of activities with corporate communication strategy and regional key messages.
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Supports a broad range of marketing activities and/or promotes sales and creates goodwill for firm's products or services among customers or prospects. Calls on existing or potential customers. This is a professional level non-supervisory position, and the level of responsibility typically requires a degree from a university in sales or marketing.: Attends sales meetings. Keeps informed of changes that might affect product sales or services. Makes forecasts on anticipated market sales. Submits reports of sales activity and maintains records. Supports advertising programs and communication programs designed to promote products or services. Plans own work schedules within limits assigned. Works closely with company personnel to ensure prompt service to customers. Keeps informed on company contract procedures and product prices. May prepare displays, tour territories, make speeches at dealers' conventions, and call on individual merchants to advise on ways and means for increasing sales. May demonstrate products representing technological advances in industry.
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Performs clerical duties within the Marketing Department and handles administrative work related to business, including filing, copying, coordinating department schedules, packaging and processing literature requests, assisting with mailing projects, literature inventory, promotional item production, electronic communications, and other marketing projects.: Contributes to promoting and maintaining the professional image of the organization externally and internally. Corresponds with printers on the production of direct mail, newsletters, and promotional materials. Updates and creates internal forms, envelopes, and business cards, as needed. Orders promotional items and maintains marketing material inventory. Handles literature requests, processing incoming requests for literature and sending out needed literature to clients. Helps package marketing materials, picks up materials from the printer, and distributes and prepares materials for mailings. Keeps inventory list and stock location. Supports the Tradeshow Coordinator and the Tradeshow Assistant in the office and on location if needed. May assist in the development, implementation, and analysis of marketing programs and promotions. May assist in creating the written pieces of the organization's marketing materials, which includes preparing advertising, leaflets, and catalogues.
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Interviews individuals and compiles statistical information on topics, such as consumer buying habits, occupations, earnings, political preferences, customer satisfaction, or other aspects of their lives. Asks a series of prepared questions, records responses, and forwards results.: Contacts individuals at home or place of business, or approaches people at random in public places, or contacts them by telephone, following specified sampling procedures. Asks questions following specified outline on questionnaire and records answers. Reviews, classifies, and sorts questionnaires following specified procedures and criteria. May participate in Federal, State, or local population survey.
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Manages marketing and/or sales administration. Ensures marketing/selling activities are in accordance with policies, principles, and procedures. Directs and coordinates personnel who provide administrative sales and marketing support. Typically reports to a director.: Updates the status of sales orders and coordinates deliveries from the point of production and distribution. Directs personnel program. Directs preparation of accounting records. Recommends budgets to management. May confer with customers and customer representatives to evaluate and promote possibilities for improved and expanded marketing. May direct marketing and sales aids, advertising, promotional programs, and field services.
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Manages market research and analysis activities to provide information regarding sales potential and market conditions for an organization's products and services. Implements and manages the organization's market research program, which includes analysis of sales records, trends, and new and existing product and service markets. Interprets and predicts consumer trends through the use of analytic techniques. Projects market potential and estimates market penetration. Schedules and assigns tasks to supervisors or analysts. Typically reports to the Market Research Director and has Market Research Supervisor and/or Analysts reporting to this position.: Monitors research projects and prepares reports for management's use regarding market conditions, market potential, sales forecasts, and information on competitors. Analyzes and resolves work problems, or assists employees in solving work problems. Interprets company policy to employees and enforces company policy. Responsible for the motivation and development of subordinates to optimize their performance and their personal and professional growth. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action.
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Provides management oversight and direction to the organization's electronic commerce or electronic business efforts. Manages the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Participates in the design and implementation of website marketing plans. Develops and manages marketing tests and new programs. Manages representatives who may call on existing or potential customers. Typically reports to a Top Non-Technical e-Commerce Manager or e-Commerce Marketing Director.: Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends.
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Manages the promotion and direction of the marketing or service activities, improvement of company's product image, market data, and information. Inspects property to ascertain condition and estimate market value. Investigates market conditions and facilities to determine time, place, type of sale, and whether items shall be sold individually or in lots. Manages and coordinates representatives who may call on existing or potential customers. The manager level is typically the second level of management and may have supervisors reporting to this position; however, in smaller companies the manager may directly manage subordinate staff.: Provides marketing advice to organizational units. Holds meetings. Ensures that representatives are kept informed of changes in territories that might affect product sales. Makes forecasts on anticipated market sales. Submits reports of sales activity and maintains records. Promotes satisfactory customer relations. Directs advertising and marketing campaigns.
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