Meeting Planner

Meeting Planner Job Description

Coordinates development of plan that describes how advertising time and space will be used to support client's marketing objectives: Confers with clients to review their marketing objectives to reach customers through use of communications media, such as newspapers, magazines, radio, and television. Discusses information with client, including customer buying preferences or services to be advertised, demographic information on customers, and advertising budget. Coordinates development of media plan with MEDIA BUYER (business ser.) 162.117-034 and other in-house staff, including research, account services, and creative departments. Determines necessary types of information to include in media plan which describes how selected advertising media will meet client's needs. Reviews, with staff, goal of media plan to find and describe media audiences that possess characteristics similar to target consumer groups. Develops media plan, including media budget, selection of communication media, time frame for running ads, identification of consumers for product or service, and identification of demographic characteristics of consumers, such as age, sex, income, and geographical location. Reviews statistical data and research reports on consumers, different geographical markets, sales, and product competitors. Determines whether more than one type of medium is desirable in media plan. Determines which media type within given periods of time will be used to expose targeted consumers to advertising message, according to research and knowledge gained from past experience. Ensures that critical factors are described in media plan. Ensures that words, color, audio, and visual of advertising message compliment media selection. Presents media plan to client and responds to questions and modifications desired by client. Negotiates agreement on media plan items, such as target audience, type of media to be used, and final advertising budget. Sends approved media plan to media buying department with specifications, such as what media are to be purchased, time frame of advertising campaign, and budget. Monitors implementation of buying plan. Modifies media plan when changes will result in better opportunity to achieve marketing goals. Ensures that purchased time and space are delivered as agreed. Monitors advertising budget. Audits reports of media activities, such as number of spots, and gross rating points. Meets with media representatives and attends trade shows. Reads communication industry and national news publications to maintain awareness of current promotions, changes in technology, and issues of public interest. |May perform duties of MEDIA BUYER (business ser.) 162.117-034 in small establishments. (Source: eDOT Job Description)